Motivated, results-driven and collaborative marketing leader with extensive experience creating value in CPG categories by leading brands through major change and growth. Proven track record of using cross-functional leadership, creativity, analytical prowess, and entrepreneurial initiative to achieve results in dynamic environments. Able to stay level-headed and maintain a good sense of humor in nearly any situation. Skilled in creating new brands, reinventing old ones, and taking existing brands to the next level.
Areas of strength:
- Brand management and strategy
- Strategic marketing and business planning
- Traditional and innovative consumer marketing tactics
- Data analysis and insights
- New product launches
- Brand and product line relaunches
- Budget management and cost control
- Agency and vendor management
- Cross-functional leadership
- Product innovation, development and management
- Creative thinking and problem solving
- Sales strategy and customer planning
Senior Marketing Manager
Keurig Green Mountain, Inc.
October 2013 – August 2015
Marketing and sales management of non-coffee K-Cup line, with a portfolio of 25 brands (six owned and 19 partner or licensed) across cocoa, tea, fruit and iced beverages representing over $300 million in sales. Director equivalent position.
Senior Brand Manager
Green Mountain Coffee Roasters
September 2010 – October 2013
Cross-functional leadership of the Green Mountain Coffee brand as it moved onto the national stage, providing leadership during dynamic growth period for the brand
Product Marketing Manager
Green Mountain Coffee Roasters
August 2009 – September 2010
Product development & marketing for fastest growing channels (grocery, club, retail) in fast growing CPG company and new-to-the-world product innovation
August 2005 – August 2009
Led the marketing for eight regional dairy brands, reporting directly to the Vice-President of Marketing, collaborating with management and sales teams to develop strategic marketing plans and implement marking initiatives, including planning and executing of promotions, in-store marketing, and product introductions.
January 2005 – July 2005
Key marketing professional for entrepreneurial health and wellness company, reporting directly to the President; position eliminated due to sudden death of company’s CEO and founder in plane crash, leading to layoffs.
Assistant Marketing Manager
Garelick Farms (Subsidary of Dean Foods)
August 2001 – December 2004
Responsible for the planning and implementation of consumer marketing efforts for leading regional dairy brand.
Trade Communication Specialist
Garelick Farms (Suiza Foods)
March 2001 – August 2001
Key liaison between marketing and sales departments, assisting with trade shows, sales presentations, communicating marketing programs, and managing a mail-order POS distribution system.
Mech-Chem Associates, Inc.
September 1998 – March 2001
The first marketing professional in a mechanical and chemical engineering and design firm, responsible for marketing, lead generation, web strategy, direct mail, and sales support.
Donnelly & Duncan
May 1997 – August 1998
East Providence, RI
Provided project management support for full-service B2B marketing communications firm, gaining experience in public relations, advertising, media planning, new business pitches, crisis management, and trafficking.