Interviews and Articles
A selection of times I provided my point of view to the public at large.
New Green Mountain Theme: Better Coffee, Better Day – I loved this campaign and really thought it had tremendous potential, however company focus shifted and money followed it
Best Practices and Inspiration Shared at CSR Awards Luncheon – Recap of the event where I was the keynote speaker
Everything’s Coming Up Pumpkin Pie – Second interview with Andrew Newman, this time focused on the pumpkin flavor craze
For Green Mountain Coffee Roasters a Little Education Goes a Long Way – Another article about our successful Fair Trade campaigns
Green Mountain Gains Buzz with Fair Trade Awareness Campaign – Our efforts to promote fair trade and Green Mountain Coffee were so rewarding and successful – it was nice to get industry recognition
This Wake Up Cup is Fair Trade Certified – My first time being interviewed by Andrew Newman of the New York Times
Wind Up or Pitch? – Another interview done for BzzAgent
Add Something Fun Tour press release – One of the most fun and rewarding marketing efforts I’ve done in my career – combining event marketing and cause marketing for a successful program
What’s the Buzz? – Had an opportunity to be interviewed by Fast Company for an article about my friends at BzzAgent
Ad Agencies Struggle With Sagging Trend – First time being interviewed for a professional publication, speaking from my role as President of the Boston Chapter of the American Marketing Association.